Fresco Y Mas Supermarkets grand opening at Flamingo Plaza (Hialeah, FL)

What is a Fresco Y Mas Supermarket?  

It is Southeastern Grocer’s (Winn-Dixie’s parent corp) way of connecting with the Latin and Hispanic customers in Florida.

Winn-Dixie has been operating at Saglo’s Flamingo Plaza (Hialeah, FL) for decades.  Hialeah is a city in Miami-Dade county where an astounding 94% of its residents are Hispanic or Latino and speak Spanish at home.  Latino owned grocers such as Sedanos and Presidente have long been capitalizing on this unique population statistic by heavily catering to this specific customer base.  One size fits all brands such as Walmart Neighborhood, Publix and Winn-Dixie provided good options for the residents of Hialeah to obtain their groceries but have never fully embraced the intricacies of the Latin and Hispanic tastes in food and shopping.

On March 8, 2017 Southeastern Grocers unveiled the transformation of Flamingo Plaza’s Winn-Dixie to a Fresco Y Mas Supermarket.  Fresco Y Mas is more than just a change in marquee, it dives deep into the psyche of its targeted audience and brings forward all of the products that are the main ingredients to Latin and Hispanic breakfast, lunch and dinner recipes and merchandises these products in a way that is comfortable to this important group of customers.  The black lettering on top of the bright yellow facade spell out “More Savings”, “More Service” and “More For You”.  The core mission of Fresco Y Mas is to realize these mantras for its customers.

While Flamingo Plaza has always been a tremendously busy shopping center, the Grand Opening of Fresco Y Mas has noticeably increased traffic to the property.   If you are a retailer that would like to inquire about leasing opportunities at this plaza, please contact:

Lysdel Tellez, Leasing Associate

305-704-3193 or Lysdel@saglo.com

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Anahi Quino, Leasing Associate

305-704-3104 or anahi@saglo.com

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Carlos Guzman, Vice President of Leasing

305-704-3112 or carlos@saglo.com

 

I have included pictures and videos below for your viewing pleasure.

 

 

Grand Opening Ribbon Cutting at Fresco Y Mas

Grand Opening Ribbon Cutting at Fresco Y Mas

Delicious Fruits at Fresco Y mas

Delicious Fruits at Fresco Y mas

Busy Check Out Counters at Fresco Y Mas

Busy Check Out Counters at Fresco Y Mas

Abundant Vegetables at Fresco Y Mas

Abundant Vegetables at Fresco Y Mas

Produce selection at Fresco Y Mas

Produce selection at Fresco Y Mas

Cocina at Fresco Y Mas

Cocina at Fresco Y Mas

What's new at Fresco Y Mas?

What’s new at Fresco Y Mas?

Seafood Department at Fresco Y Mas

Seafood Department at Fresco Y Mas

Meat Department at Fresco Y Mas

Meat Department at Fresco Y Mas

Fresco Y Mas Facade

Fresco Y Mas Facade

Western Pylon at Flamingo Plaza

Western Pylon at Flamingo Plaza

Fresco Y Mas from the far side of the shopping center. The bright Yellow still stands out.Fresco Y Mas from the far side of the shopping center. The bright Yellow still stands out.

Southern Pylon at Flamingo Plaza

Southern Pylon at Flamingo Plaza

About Hue Chen

Hue Chen is the Vice President of Acquisitions for Saglo Development Corporation and is responsible for increasing Saglo’s portfolio of properties. After graduating from the University of Florida in 1999, with a major in Finance, Hue started his career in commercial real estate as a retail leasing associate. He quickly became a top producing leasing agent while working with some of the most prominent owner-developers in south Florida. Throughout his career, he has executed over 250 leases and increased the value of over 40 different shopping center, ground-up and mixed use developments in south Florida and Southwest Florida. Hue attributes his success to a thorough understanding of the major retail markets of Florida, strong relationships with brokers and retailers, and his ability to structure leases that best fit the goals of each investment. In 2012, Hue joined Saglo and brought with him strong proficiencies in finance, mathematics, and ARGUS as well as a real world understanding of retail shopping center leasing and value creation.

Author: Hue Chen

Hue Chen is the Vice President of Acquisitions for Saglo Development Corporation and is responsible for increasing Saglo’s portfolio of properties. After graduating from the University of Florida in 1999, with a major in Finance, Hue started his career in commercial real estate as a retail leasing associate. He quickly became a top producing leasing agent while working with some of the most prominent owner-developers in south Florida. Throughout his career, he has executed over 250 leases and increased the value of over 40 different shopping center, ground-up and mixed use developments in south Florida and Southwest Florida. Hue attributes his success to a thorough understanding of the major retail markets of Florida, strong relationships with brokers and retailers, and his ability to structure leases that best fit the goals of each investment. In 2012, Hue joined Saglo and brought with him strong proficiencies in finance, mathematics, and ARGUS as well as a real world understanding of retail shopping center leasing and value creation.